Many of the small (and medium) businesses that create a website often fall short somewhere along the way to having a great website that is effectively integrated with the company's marketing and branding efforts. This is something of a New Website Marketing 101 for small companies.Good Site!
Let's say your company has recently created a new website - maybe even your first website.
Site Branding Blitz
Distribute your domain name to your customers and tell them visit the website. If your company serves a fairly small market, try a local radio station if there is one whose demographic matches your target audience.
Postcard Site Branding
Effective postcards work.
Site Branding - There's a Website Among Us
Tag lines can make or break a company.
"We're more than great coats" Burlington Coat Factory
"We're more than a bus company" Pacific Western"We're more than just computer sales" Discount Computer Sales
This type of tag line double speak is usually indicative of a deeper problem, the company brand name itself. It takes an apologetic stance for the company's main product line.What's wrong with being a bus company, or a bank, or a staffing company? And if there is something inherently wrong, then perhaps it's time to re-examine the company name.
As if apologizing for the company's core product wasn't bad enough, these type of ambivalent mottos leave the potential customer even less informed. If you're "More than a bus company," than what exactly are you? A truck company? If you want the company slogan to be truly great, it needs to be "more than a tag line."
No comments:
Post a Comment